Radio Adverts and Billboards

• Two common options when it comes to deliver a company's advertising campaign 
• Radio adverts are usually less expensive than billboards
• Billboards provide visuals alongside their message whereby many people can see it, whereas radio adverts are spoken and they are advertised mostly to those in their cars, driving. 
• On the radio, spots are usually 15-30 seconds long and they can include sound, dialogue, narrative or announcement, yet the listener doesn't have to listen to it as they can switch radio stations.
• As billboards are around 24/7, radio adverts usually have a repetitive message plus radio buyers purchase packages of at least 100 spots for the advert.
• For the billboard they usually have a minimum placement of 3-4 months as this is usually required on standard outdoor signs.  
• Radio Adverts can be recorded and distributed within a week and this can allow them to talk about current brand messages or special promotions.
• Billboards don't offer the same flexibility as they must provide several week lead time for production and placement. They must also plan a message that will have a similar impact after a few months.  
• A billboard would consist of a few words and a large image