Billboard Changes

Billboard Feedback (2)

It needs to be clearer that it is a billboard for the advertisement of a newspaper. The links to the steel works are a bit too tenuous and need to more clearly link to this to show continuity between the final pieces.

Radio Advert Textual Analysis

Textual analysis radio advert from shannonclarkemedia

First Draft of Radio Script

Looking at Previous Media students work

Textual Analysis: Radio Advert

Updating Newspaper Draft

Researching guidance on Radio Ad

http://www.wikihow.com/Write-a-Radio-Ad

Changes to the Newspaper

What Criteria should it fit?

Researching our Radio Advert

Final Experimentation with Billboard

Changes after Feedback

Feedback for Billboard

Student: needs adjustment on the colouring on the tops of buildings. You can see the slight grey and white areas, maybe colour them so they're dark black so they fit with the silhouette.

Experimentation with Title 2

Experimentation with Title

Billboard Justification

For our Billboard, as explained in our initial ideas, we decided to experiment with the concept of a silhouette. Our reasoning for this was we wanted to show parallels between our newspaper front page and our billboard. The use of 'The Steel Mill' and the fact that this is a newspaper about corby suggests that the newspaper heading derives from the steel works which provided work for corby workers many years ago. The silhouette of New, although not the steel works, gives the impression of   industrialisation, which shows continuity between the two pieces of work produced.

First Experimentation of the Billboard

Updated Newspaper Draft

Newspaper Draft

Audience Feedback

Billboard initial Ideas

Examples of Newspaper Billboards

Most Recent Draft of the Newspaper

Updated Newspaper

Adding to the Newspaper Advert

Changes to Newspaper Advert

Writing a Radio Advert

Slide Set created by Shannon Clarke with GoConqr

Radio Adverts and Billboards

• Two common options when it comes to deliver a company's advertising campaign 
• Radio adverts are usually less expensive than billboards
• Billboards provide visuals alongside their message whereby many people can see it, whereas radio adverts are spoken and they are advertised mostly to those in their cars, driving. 
• On the radio, spots are usually 15-30 seconds long and they can include sound, dialogue, narrative or announcement, yet the listener doesn't have to listen to it as they can switch radio stations.
• As billboards are around 24/7, radio adverts usually have a repetitive message plus radio buyers purchase packages of at least 100 spots for the advert.
• For the billboard they usually have a minimum placement of 3-4 months as this is usually required on standard outdoor signs.  
• Radio Adverts can be recorded and distributed within a week and this can allow them to talk about current brand messages or special promotions.
• Billboards don't offer the same flexibility as they must provide several week lead time for production and placement. They must also plan a message that will have a similar impact after a few months.  
• A billboard would consist of a few words and a large image 

Billboard Advertising

Why newspapers advertise on billboards:

As billboards are commonly located on busy streets, this means that anyone can see it. This will allow the newspaper to reach a wider audience and not just their original target audience, therefore it can be guaranteed that the newspaper will be heard of or spoken of.
Also, they can use customised placement as they can choose where they want their billboard to go; whether thats on a busy street or on a road where it is difficult to target some people and get them aware of the newspaper.

Advertisement Feedback

Feedback:

• The first advert is too dark and is difficult to look at, the second advert is a better colour, however it doesn't clearly relate to Christmas
• Change the colours of the writing and background so they all relate to Christmas due to it being a Christmas advert
• Insert a product image that the company sells
• The '20%' could be brought down slightly
• Add a small print along the bottom to emphasise clear dates

Changes to 'Other Headlines'

After attempting this section with a grey box and black text, I changed the colour of the text to see if it would look more professional in white text. I will get feedback on both of these to decide which one suits the newspaper best.

Changes to 'Other Headlines'

I have experimented with the 'other headlines' section and have included a grey box to put the text in.
The intention is to get feedback on this as to whether the box itself works as well as the colour.

Advertisement - Colour Changes

Advertisement Trial

Photo Ideas

Photo Plan

Main Story: This story is about a local restaurant that is to be inspected due to health complaints that have arisen.

• Replace the Harvester photo with one of my own
• Take them from different angles and then decide which one will work best when put into the story 

Second Story: This story is about a family that have not seen each other in a decade and they have plans to reunite soon.  

• Take a photo of a family as if they have just been reunited
• Take a selection of photos; some as a family and some as smaller groups to show the separation
• Decide which type of photo will suit the story best

Possible Changes to 'Other Headlines'

This newspaper has an 'inside' section to the newspaper and we may consider changing our 'other headlines' section to something similar as this looks slightly more professional to what we originally have, therefore we may apply this to our own.

Possible Changes to 'Other Headlines'

We are considering changing our 'other headlines' section to something like the strip line along the side that is in yellow as we were unable to find the original newspaper we took inspiration from and, therefore we found that the section of the newspaper didn't look professional enough, hence our decision to change it.

Research on Billboard Sizes

Newspaper Adverts

Newspaper advertisements from Hannahmorrismedia

Billboard Textual Analysis: The Times

Billboard Textual Analysis: The Sun

Billboard Textual Analysis: The Sunday Times

Newspaper Second Draft

Newspaper First Draft

Fonts and Sizes

In order to make the newspaper as accurate as possible to the format, i researched the font and sizes of text.
Font:According to the study, the 10 most popular typeface families (in order) are: Poynter (36 newspapers), Helvetica (28), Franklin Gothic (27), Times (20), Utopia (12), Nimrod (9), Century Old Style (8), Interstate (8), Bureau Grotesque (7), and Miller (7).Size: Typically it is 8 or 9 though it can go as large as 10 or 12, depending on if the newspaper is tabloid or broadshe

Risk Assessment for Photos

Risk assessment from Hannahmorrismedia

Updated Flat Plan

Flat plan updated from shannonclarkemedia

Feedback on Flat Plan

The feedback given :

• consider the positioning of the masthead 
• consider the positioning of the date, issue number and web address in relation to the masthead

Newspaper Story Ideas

Flat Plan 1

Flat plan from shannonclarkemedia

Technology

Slide Set created by Hannah Morris with GoConqr

Mock up MastHeads Feedback

Fonts 
Comment one: The first and third font look the most like a newspaper, the other two look too swirly and don't look very realistic so it doesn't match the genre effectively

Comment two: the third font looks best, the first could work but the boldness and depth of the third looks most newspaper-like.

Logo

Comment one: I like the camera but I think it would be hard to incorporate and it doesn't look as though it would fit the name of the newspaper

Comment two: The man reading the newspaper looks cool, it fits with your the title.

Profile of Newspaper Editor and Sub-Editor

Mock Up MastHeads

Mock mastheads from shannonclarkemedia

Mast Head Examples

Examples of Newspaper Names

Legal Restrictions

Newspaper Codes and Conventions

Newspaper conventions from shannonclarkemedia

Production and Distribution

Uses and Gratifications

Uses and Gratifications from shannonclarkemedia

Textual Analysis of the Daily Mail Newspaper

Even though this is not a local newspaper, we can take aspects from it in order to make our newspaper look professional. By looking at the language of The Daily Mail, we can see that it is important to sound professional and knowledgeable on the situation.

Action Plan 2

Textual Analysis of a Local Newspaper

Textual Analysis of a Local Newspaper

Audience Profile

https://bubbl.us/#Mjk1MTAyMS82OTg3MzUxL2FjNGJjOWE4ZTNmNjVhYTlkMmE2MzM0NmE4NmU3NWFj?X

Questionnaire Results Analysis

Questionnaire analysis from Hannahmorrismedia

Questionnaire

Action Plan

Main Task Brief

Brief:

• The first two pages of an original local newspaper
• Billboard 
• Radio Advert